JENNIFER MAHER - C.E.P. /CHIEF ENERGY PLANNER
Jennifer's formal career started after joining the executive training program of Filene's (now Macy's). After rotating through store-level management and corporate buying offices she was recruited by the fashion office where she advised on trends and developed marketing communication and event programs across the group's 26 locations. Her independent work began when she was contracted by the artistic Dutch label, Oilily to develop regional events promoting seasonal collection introductions and new store openings nationwide. Parallel to this Maher also worked with a range of national and international clients including Bloomingdale's, Fortune Brands, Burton Snowbards, Timberland and Stride Rite. Since moving Energy Plan to the Netherlands she has worked with Nike, Jo Malone, Philips Electronics, Tommy Hilfiger, UPC, ECCO Leather, Streative Branding and Solidier Design as well non-commercial organizations such as the London based Art Comes First. This work has included projects in New York, Los Angeles, Las Vegas, Boston, Tokyo, London, Copenhagen and Florence.
Energy Plan Creative was first established in 1995 developing and managing a small number of alternative fashion events for clients in the US, Europe and Japan. Originally operating out of a renovated schoolhouse in Vermont, the new studio/residence was re-established within a converted industrial cafeteria in Amsterdam in 2001. Our approach is often distinguished by the hybridisation of themes and aesthetics with origins in the worlds of contemporary art and art-history.
BRAND DEVELOPMENT & REFINEMENT | Development or refinement of brand platforms.
EVENTS | Conceptualization, development, planning and practical production of alternative events that combine elements of fine art and fashion.
ART DIRECTION | Conceptualization, preliminary rendering/ideation, creative direction and styling for assets/campaign photography.
MERCHANDISING DIRECTION | Conceptualization, rendering/ideation and final design specifications.
VM & NARRATIVE STRATEGY | Conceptualization, rendering/ideation and practical design of visual merchandising treatments.
COPYWRITING | Brand statements, collection overviews, press releases and product descriptions.
ECCO LEATHER - Tannery Group, I.L.E. - Innovation Lab, AVEC CES FRERES - Menswear, SEEME - Jewelry, CAPSULE - Wallets, SOLDIER - Design & Branding, FASHION MARKETING - Fashion Shows