MOTHERSON

collaborator: SeeMe.org

Inspiration: Shakespeare's Macbeth

Created with SeeMe, the motherSon project provided a platform for the organization's respected fair luxury concept to extend into the men's arena.

 

The overall program combined demonstration, exhibition and documentary elements. It was launched in Florence at Pitti Uomo and featured on the home pages of Vogue Uomo and l'Officiel Italia. Contributors included David Schagerstrom, Melody Lieftink, Alexander Fielden, and Tine Goedhart.

THE HARD GRAFT

​The DJ Technique Applied to Menswear

collaborator: The A.C.F.

Inspiration: Alger's 1st Rule of Improv

The project combined research, demonstration, styling and exhibition elements and was presented in Florence at Pitti Uomo, Copenhagen at CIFF and New York & Las Vegas at Liberty Fairs. The concept was co-created by Sam Lambert & Shaka Maidoh (Art Comes First) and Liam Maher (Denham) and featured the further partnership of Matteo Gioli (Super Duper Hats). It was widely covered by the fashion press including features on Marie Claire, Hype Beast, JC Report, High Snobiety, Nordstrom, and many others.

 

 

NUTONE4/2TONE

collaborator: The A.C.F.

Inspiration: Dan Flavin

The project combined light elements with the rudimentary but elegant act of dip-dye, exploring its unique alchemy and its potential to transform the emotional tone and spiritual pitch of sartorial items. 

 

The project combined demonstration, exhibition and documentary elements and was presented in Florence at Pitti Uomo and in Copenhagen at CIFF. Contributors included Avec ces Freres, I Owe You, Lotho Eyewear, Superduper Hats and The Brooklyn Circus.

 

USE ALL YOUR SENSES

collaborator: SeeMe.org

Inspiration: Allegorical Painting Tradition

Created with SeeMe, "Use All Your Senses" represents the fair luxury label's first collection oriented image campaign.

 

The concept was partly inspired allegory paintings exploring the same theme by painters like Simon de Vos and Pietro Paolini as well as contemporary artists like Agnes Toth. The campaign was shot by Melody Lieftink..